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Pay Per Click

Everything you need to know about Pay Per Click Campaigns

LEVEL: Easy

ESTIMATED TIME FOR COMPLETION: 4-6 hours

Would you like to learn more about what Pay Per Click Campaigns are and how to use them successfully? This module will show you! By the end of it you will

  • Understand what Pay-Per-Click advertising is
  • Be aware of the major players in Pay-Per-Click
  • Understand the importance of Quality Score (QS)
  • Understand the benefits of a Pay-Per-Click as part of an online marketing strategy
  • Understand how to set up a Google Adwords account
  • Understand how select keywords and craft a Pay-Per-Click ad
  • Be aware of the key metrics used to measure Pay-Per-Click
  • Be aware of the steps required to set up a Pay-Per-Click ad


Your Instructor


The Training Collective
The Training Collective

In 2014 The Training Collective was formed as a spin-off company out of multi-award winning company The Creative Collective, to focus solely on training.

We have extensive experience in the development and successful delivery of a wide range of online and offline training having completed numerous projects for Government agencies and other private clients. Indeed we have been training in online success topics since 2009, well before many others entered the market place.

Whether it is providing one staff member in training on a particular social network, or devising a year long program to up-skill your entire workforce, our extensive range of training solutions will help improve the digital skills of your team and ensure long term success.

The Training Collective has extensive experience in the development and delivering everything from one hour webinars to half day and full day training, through to online courses and programs and year long professional development plans for large organisations.

We also have extensive online experience and demonstrated skills in the development of effective websites and online resource portals, developing system user-guides and customised procedures, as well as online and offline training in the use of new systems.


Class Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!