9vhtltiqsgnht6wtrlar

The Ultimate Social Media Program

Everything you need to know about Social Media in Business

  Enroll in Course

ARE YOU LOOKING FOR THE ULTIMATE SOCIAL MEDIA COURSE ONLINE?

Look no further because you’ve found it!

We’ve been offering social media courses online before most people in Australia. Having created numerous online modules, we’re proud to now offer this, the Ultimate Social Media Course which features 10 comprehensive social media modules covering everything from how to use social media as an individual, as a business, a deep dive into each of the major social networks, the emerging social networks and specialist areas such as how to create, grow and manage an online community, social media tools to use and more!

Buy this comprehensive online course now and gain instant access to the following topics and modules, each featuring a one hour webinar, PDF download and resources (some bonus resources too!)

  1. Using social media as an individual
  2. Using social media as a business
  3. Facebook Advertising
  4. Linkedin for Business
  5. Instagram for Business
  6. Snapchat for Business
  7. Producing Digital Images
  8. Running Facebook Contests
  9. Establishing, growing and managing online communities
  10. Social media Tools the Pros Use


COURSE OVERVIEW

MODULE 1. SOCIAL MEDIA FOR INDIVIDUALS

  • Be aware of the major social media networks
  • Understand how to set up an individual profile on the major social media networks
  • Understand how to establish and make friends/connections/followers in the major social media networks
  • Understand the benefits of using social media networks on an individual basis
  • Be aware of the scope of the social media industry and predicted growth
  • Be aware of the tools that can assist you to measure the impact of your social media activities

MODULE 2: SOCIAL MEDIA FOR BUSINESS

  • Be aware of the major social media networks for business marketing
  • Understand the benefits of using social media networks on a business basis
  • Be aware of the demographics of the major social networks and decide which networks are the best ones to promote your business on
  • Understand how to set up a business page/profile on the major social media networks
  • Understand how to grow a ‘community’ to market your business to on the major social media networks
  • Be aware of the tools that can assist you to measure the impact of your social media activities

MODULE 3: FACEBOOK ADVERTISING

  • Be aware of the advantages that Facebook advertising can provide
  • Be aware of different Ad types for each objective
  • Be aware of how to create an Account for your campaign
  • Understand the process and tools of creating a Facebook Ad
  • Understand that there are limits and rules about Facebook Advertising
  • Understand how to make your campaign successful

MODULE 4: LINKEDIN FOR BUSINESS

  • Getting started on Linkedin
  • Filling out your profile
  • The profile checklist
  • Building your network – connecting
  • Sharing an update (short form)
  • Publishing a post
  • Linkedin groups
  • Slideshare
  • Company pages
  • An intro to Linkedin advertising

MODULE 5: SNAPCHAT FOR BUSINESS

  • What Snapchat is and why you need to take a look at.
  • How brands and content creators are using Snapchat to produce daily stories that engage and excite audiences.
  • What Snapchat stories are
  • To to create and grow a community on Snapchat
  • How to increase community engagement and brand awareness through snapchat
  • The platforms native tools and features including filters, geofilters, text, emojis, music and more, all from within the platform.
  • And much more!

MODULE 6: INSTAGRAM FOR BUSINESS

  • What Instagram is and why you should take a look at it
  • The basics of getting set up and started
  • Who uses it and who does it well
  • The Instagram search bar which takes stalking to the next level
  • Instagram stories – have they really gazumped Snapchat?
  • Using instagram direct- That little inbox icon in the top right hand corner that you’ve probably never used? It’s the key to a little-used service called Instagram Direct.
  • New direct messaging features
  • How to switch your profile from personal to business profile – this feature is finally available!
  • The ability to promote posts from inside Instagram!
  • How to access your new inbuilt Instagram Analytics and what it all means
  • AND MUCH MORE!

MODULE 7: PRODUCING DIGITAL IMAGES

Be aware of various formats for digital images and when they’re best used

  • Be aware of the current image dimensions for various online formats
  • Be aware of places you can source royalty & copyright free images
  • Be aware of the digital formats you may need to create digital images for
  • Be aware of tools & apps which can help you create professional looking digital imagery quickly and easily
  • Understand how to get an image once created into use
  • Understand your options for getting help with creating images

MODULE 8: RUNNING FACEBOOK CONTESTS

  • Be aware of how contests can be a part of your digital marketing campaign
  • Be aware of the types of contests you can run
  • Be aware of the rules surrounding running social media contests
  • Be aware of tools & apps which can help you create social media contests
  • Understand the phases of launching a social media contest

MODULE 9 – ESTABLISHING, GROWING AND MANAGING ONLINE COMMUNITIES

● Be aware of your options for creating an online community
● Be aware of how to establish an online community
● Be aware of ways to grow your online community
● Tips on managing your online community

MODULE 10 – SOCIAL MEDIA TOOLS THE PROS USE

  • Our favourite Twitter Tools
  • Our favourite Facebook Tools
  • Our favourite Pinterest Tools
  • Our favourite Instagram Tools
  • Social Media Analytic Tools
  • Social Media Monitoring Tools
  • WordPress Plugins
  • Hootsuite – what is it, why use it, getting started with Hootsuite, The Hootlet extension
  • Google Analytics
  • Facebook Insights
  • Twitter analytics
  • Pinterest analytics
  • LinkedIn analytics
  • Google+ Insights

WHAT YOU GET FOR YOUR MONEY

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!


Your Instructor


The Training Collective
The Training Collective

In 2014 The Training Collective was formed as a spin-off company out of multi-award winning company The Creative Collective, to focus solely on training.

We have extensive experience in the development and successful delivery of a wide range of online and offline training having completed numerous projects for Government agencies and other private clients. Indeed we have been training in online success topics since 2009, well before many others entered the market place.

Whether it is providing one staff member in training on a particular social network, or devising a year long program to up-skill your entire workforce, our extensive range of training solutions will help improve the digital skills of your team and ensure long term success.

The Training Collective has extensive experience in the development and delivering everything from one hour webinars to half day and full day training, through to online courses and programs and year long professional development plans for large organisations.

We also have extensive online experience and demonstrated skills in the development of effective websites and online resource portals, developing system user-guides and customised procedures, as well as online and offline training in the use of new systems.


Courses Included with Purchase



Social Media for Business
Social Media for Business
The Training Collective
$49
Social Media for Individuals
Social Media for Individuals
The Training Collective
$49
Establishing, Managing & Growing Online Communities
Everything you need to know about establishing, growing & managing your online community
The Training Collective
$49
Facebook Advertising Campaigns
Everything you need to know about Facebook Advertising Campaigns
The Training Collective
$49
Producing Digital Images
Everything you need to know about Producing Digital Images
The Training Collective
$49
Running Facebook Contests
Everything you need to know about running Facebook contests
The Training Collective
$49
Instagram for Business
Everything you need to know about Instagram for Business
The Training Collective
$49
Linkedin For Business
Everything you need to know about Linkedin for Business
The Training Collective
$49
Snapchat For Business
Everything you need to know about Snapchat for Business
The Training Collective
$49
Social Media Tools the Pros Use
Everything you need to know about Social Media Tools the Pros Use
The Training Collective
$49

Original Price: $490


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us ASAP

Get started now!