ONLINE MODULE: Analysing Your Online Presence

Everything you need to know about analysing your online presence

COURSE OVERVIEW

ESTIMATED TIME FOR COMPLETION: 2-4 HOURS

Do you have a bit of a digital footprint but are you not sure what you have, what your competitors have and what you may need? Need to analyse your online presence? This module will introduce you to techniques the pros use to evaluate their online presence and set their business objectives and target markets, before they start digital marketing.

On completion of this module you should:

  • Be aware of some website diagnostic tools available on the internet
  • Understand how to perform various diagnostic tests on your website
  • Understand how diagnostics can give you an insight into your website and online business performance
  • Have conducted research on known and unknown competitors online
  • Be aware of tools available to assist with ongoing competitor research
  • Have conducted a basic SWOT of your main online competitors
  • Have identified any features/functionality/design aspects of competitors you see benefit in emulating.
  • Set your online business objectives
  • Have specified your target markets

WHAT YOU GET FOR YOUR MONEY

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • Access to our YouTube channel with several webinars and other valuable information
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

DISCLAIMER

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.


Your Instructor


The Training Collective
The Training Collective

The Training Collective were one of the first companies in Australia to offer digital skills training way back in 2008, and over 10 years on, continue to be a forerunner in a highly competitive and fast moving industry. Boasting some of the best digital skills trainers and consultants in the country, two of Facebook’s official Community Trainers are on our team (Yvette Adams & Heather Porters).

Yvette was also one of the first people in the country to pass Facebook’s new Certified Digital Marketing Associate Certification, the most rigorous and reliable measure of Facebook advertising competency and the only one officially recognised by Facebook!

We are proud to be a digital skills training provider of choice for some of Australia’s biggest brands, offering training nationwide online and in person, publicly and privately. In an increasingly digital world, it’s never been more important to become digitally savvy. Increasing your digital literacy can help you improve your career prospects, gain new clients as a freelancer, boost your brand awareness, and more importantly grow your reach and revenue.

A short term investment in digital skills training will provide a long term reward. Don’t get left behind.

Get started with some of our digital skills training today!


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!