ONLINE MODULE: Blogging for Business

Everything you need to know about Blogging for Business

MODULE: Blogging Basics

LEVEL: Beginner

ESTIMATED TIME FOR COMPLETION: 2-4 hours

Blogging is a cost effective and powerful way to establish yourself as an expert in your field, connect with new clients then keep them coming back and grow your email mailing list. But how can it help your business? What do you blog about? How do structure your content for your readers? Once you have your content, how do you attract visitors?

Topics covered in this module

  • What is a blog?
  • How can blogging help my business?
  • So where do I start?
  • How to write a successful blog post
  • How to decide what to write about and choose the right blogging topics.
  • How to come up with hundreds of great blog post ideas.
  • How to create compelling headlines
  • Enhancing your blog with images and video
  • Finding new readers and promote your blog to a wider audience.
  • How to promote your blog on Twitter and Facebook.


Your Instructor


The Training Collective
The Training Collective

The Training Collective were one of the first companies in Australia to offer digital skills training way back in 2008, and over 10 years on, continue to be a forerunner in a highly competitive and fast moving industry. Boasting some of the best digital skills trainers and consultants in the country, two of Facebook’s official Community Trainers are on our team (Yvette Adams & Heather Porters).

Yvette was also one of the first people in the country to pass Facebook’s new Certified Digital Marketing Associate Certification, the most rigorous and reliable measure of Facebook advertising competency and the only one officially recognised by Facebook!

We are proud to be a digital skills training provider of choice for some of Australia’s biggest brands, offering training nationwide online and in person, publicly and privately. In an increasingly digital world, it’s never been more important to become digitally savvy. Increasing your digital literacy can help you improve your career prospects, gain new clients as a freelancer, boost your brand awareness, and more importantly grow your reach and revenue.

A short term investment in digital skills training will provide a long term reward. Don’t get left behind.

Get started with some of our digital skills training today!


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!