ONLINE MODULE: Blogging for Business
Everything you need to know about Blogging for Business
MODULE: Blogging Basics
ESTIMATED TIME FOR COMPLETION: 2-4 hours
Blogging is a cost effective and powerful way to establish yourself as an expert in your field, connect with new clients then keep them coming back and grow your email mailing list. But how can it help your business? What do you blog about? How do structure your content for your readers? Once you have your content, how do you attract visitors?
Topics covered in this module
- What is a blog?
- How can blogging help my business?
- So where do I start?
- How to write a successful blog post
- How to decide what to write about and choose the right blogging topics.
- How to come up with hundreds of great blog post ideas.
- How to create compelling headlines
- Enhancing your blog with images and video
- Finding new readers and promote your blog to a wider audience.
- How to promote your blog on Twitter and Facebook.
The Training Collective were one of the first companies in Australia to offer digital skills training way back in 2008, and over 10 years on, continue to be a forerunner in a highly competitive and fast moving industry. Boasting some of the best digital skills trainers and consultants in the country, two of Facebook’s official Community Trainers are on our team (Yvette Adams & Heather Porters).
Yvette was also one of the first people in the country to pass Facebook’s new Certified Digital Marketing Associate Certification, the most rigorous and reliable measure of Facebook advertising competency and the only one officially recognised by Facebook!
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