Learn the latest, and greatest in digital marketing from some of the best people in the industry!
Our wide ranging experience in designing training programs for adult learners will ensure you will logically progress through program content no matter your starting level, building your knowledge as you go with lifestyle-friendly engagement options and full support along the way.
Engagement options will include access to live workshops at cities around Australia, live monthly ‘Ask Me Anything’ sessions in our Private Facebook group, live monthly webinars + access to the recordings and much more (see below for full program inclusions and a range of packages to suit your budget and requirements).
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TOPIC 1 - GET YOUR DIGITAL KIT
We share our treasure trove of favourite apps & software – download it ready for the program and to help you generally in business!
TOPIC 2 - ANALYSING YOUR ONLINE PROFILE & PRESENCE
Analysing Your Online profile & presence – brand, website, social channels/images/video/rankings/speaker kit/media kit/visual identify kits
TOPIC 3 - WEBSITES
What makes a good website and how to get found online/Keeping your WordPress website safe and secure – a look at security, backup and maintenance practices and plugins
TOPIC 4 - SEARCH ENGINE OPTIMISATION (SEO)
Off page /Search Engine Optimisation (SEO) – On page + Get Your Business on the Map! – Google My Business, Apple Maps, Bing Maps, TripAdvisor, Yelp and other popular listing sites you can get your business listed on.
TOPIC 5 - FACEBOOK FOR BUSINESS & BOOSTED POSTS (INC STORIES)
Discover how Facebook can help your business and how you can take advantage of this social media platform to showcase your brand or company and sell more. Includes Facebook Pages, Boosted Posts, Messenger, Groups, Stories and more!
TOPIC 6 - FACEBOOK ADS
Facebook & Instagram Advertising is so much more than a boosted post. We will discuss all the possibilities of Facebook Advertising by being introducing you to Facebook Business Manager, pixels, re-marketing and more.
TOPIC 7 - MESSAGING PLATFORMS
SMS, EDMs, WhatsApp & Chatbots & messenger marketing
TOPIC 8 - CREATING KICK ASS CONTENT FOR DIGITAL
Tools and tricks to take your digital content to the next level (copy, images, video, apps etc.)
TOPIC 9 - PAID ONLINE ADVERTISING
FB Ads, Google Ads, Display including on little known platforms – Twitter/Pinterest/YouTube etc. re-marketing, etc
TOPIC 10 - REPORTING METRICS
Social Media Insights, analytics & dashboards/Facebook & Instagram Insight/Google Analytics & Google Webmaster Tools
The Training Collective were one of the first companies in Australia to offer digital skills training way back in 2008, and over 10 years on, continue to be a forerunner in a highly competitive and fast moving industry. Boasting some of the best digital skills trainers and consultants in the country, two of Facebook’s official Community Trainers are on our team (Yvette Adams & Heather Porters).
Yvette was also one of the first people in the country to pass Facebook’s new Certified Digital Marketing Associate Certification, the most rigorous and reliable measure of Facebook advertising competency and the only one officially recognised by Facebook!
We are proud to be a digital skills training provider of choice for some of Australia’s biggest brands, offering training nationwide online and in person, publicly and privately. In an increasingly digital world, it’s never been more important to become digitally savvy. Increasing your digital literacy can help you improve your career prospects, gain new clients as a freelancer, boost your brand awareness, and more importantly grow your reach and revenue.
A short term investment in digital skills training will provide a long term reward. Don’t get left behind.
Get started with some of our digital skills training today!