Learn the latest, and greatest in digital marketing from some of the best people in the industry!
Our wide ranging experience in designing training programs for adult learners will ensure you will logically progress through program content no matter your starting level, building your knowledge as you go with lifestyle-friendly engagement options and full support along the way.
Engagement options will include access to live workshops at cities around Australia, live monthly ‘Ask Me Anything’ sessions in our Private Facebook group, live monthly webinars + access to the recordings and much more (see below for full program inclusions and a range of packages to suit your budget and requirements).
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TOPIC 1 - GET YOUR DIGITAL KIT
We share our treasure trove of favourite apps & software – download it ready for the program and to help you generally in business!
TOPIC 2 - ANALYSING YOUR ONLINE PROFILE & PRESENCE
Analysing Your Online profile & presence – brand, website, social channels/images/video/rankings/speaker kit/media kit/visual identify kits
TOPIC 3 - WEBSITES
What makes a good website and how to get found online/Keeping your WordPress website safe and secure – a look at security, backup and maintenance practices and plugins
TOPIC 4 - SEARCH ENGINE OPTIMISATION (SEO)
Off page /Search Engine Optimisation (SEO) – On page + Get Your Business on the Map! – Google My Business, Apple Maps, Bing Maps, TripAdvisor, Yelp and other popular listing sites you can get your business listed on.
TOPIC 5 - FACEBOOK FOR BUSINESS & BOOSTED POSTS (INC STORIES)
Discover how Facebook can help your business and how you can take advantage of this social media platform to showcase your brand or company and sell more. Includes Facebook Pages, Boosted Posts, Messenger, Groups, Stories and more!
TOPIC 6 - FACEBOOK ADS
Facebook & Instagram Advertising is so much more than a boosted post. We will discuss all the possibilities of Facebook Advertising by being introducing you to Facebook Business Manager, pixels, re-marketing and more.
TOPIC 7 - MESSAGING PLATFORMS
SMS, EDMs, WhatsApp & Chatbots & messenger marketing
TOPIC 8 - CREATING KICK ASS CONTENT FOR DIGITAL
Tools and tricks to take your digital content to the next level (copy, images, video, apps etc.)
TOPIC 9 - PAID ONLINE ADVERTISING
FB Ads, Google Ads, Display including on little known platforms – Twitter/Pinterest/YouTube etc. re-marketing, etc
TOPIC 10 - REPORTING METRICS
Social Media Insights, analytics & dashboards/Facebook & Instagram Insight/Google Analytics & Google Webmaster Tools
In 2014 The Training Collective was formed as a spin-off company out of multi-award winning company The Creative Collective, to focus solely on training.
We have extensive experience in the development and successful delivery of a wide range of online and offline training having completed numerous projects for Government agencies and other private clients. Indeed we have been training in online success topics since 2009, well before many others entered the market place.
Whether it is providing one staff member in training on a particular social network, or devising a year long program to up-skill your entire workforce, our extensive range of training solutions will help improve the digital skills of your team and ensure long term success.
The Training Collective has extensive experience in the development and delivering everything from one hour webinars to half day and full day training, through to online courses and programs and year long professional development plans for large organisations.
We also have extensive online experience and demonstrated skills in the development of effective websites and online resource portals, developing system user-guides and customised procedures, as well as online and offline training in the use of new systems.