Pay Per Click
Everything you need to know about Pay Per Click Campaigns
ESTIMATED TIME FOR COMPLETION: 4-6 hours
Would you like to learn more about what Pay Per Click Campaigns are and how to use them successfully? This module will show you! By the end of it you will
- Understand what Pay-Per-Click advertising is
- Be aware of the major players in Pay-Per-Click
- Understand the importance of Quality Score (QS)
- Understand the benefits of a Pay-Per-Click as part of an online marketing strategy
- Understand how to set up a Google Adwords account
- Understand how select keywords and craft a Pay-Per-Click ad
- Be aware of the key metrics used to measure Pay-Per-Click
- Be aware of the steps required to set up a Pay-Per-Click ad
In 2014 The Training Collective was formed as a spin-off company out of multi-award winning company The Creative Collective, to focus solely on training.
We have extensive experience in the development and successful delivery of a wide range of online and offline training having completed numerous projects for Government agencies and other private clients. Indeed we have been training in online success topics since 2009, well before many others entered the market place.
Whether it is providing one staff member in training on a particular social network, or devising a year long program to up-skill your entire workforce, our extensive range of training solutions will help improve the digital skills of your team and ensure long term success.
The Training Collective has extensive experience in the development and delivering everything from one hour webinars to half day and full day training, through to online courses and programs and year long professional development plans for large organisations.
We also have extensive online experience and demonstrated skills in the development of effective websites and online resource portals, developing system user-guides and customised procedures, as well as online and offline training in the use of new systems.