ONLINE MODULE: Twitter for Business
Everything you need to know about Twitter for Business
COURSE OVERVIEW
Twitter is a news and social networking platform where people communicate in short messages that are referred to as Tweets. It is a blend of instant messaging, blogging, and texting, but with brief content and a broad audience.
The tweet is often one of the first ways news is broadcast because of its simplistic ability to push out information fast. There is a growing trend however for users to send out useful content. It provides a stream of quick updates from friends, family, scholars, news journalist and experts.
Twitter users have 240 characters to get their message out. It forces digital marketers to be succinct in their messaging. The most important thing about social media is engagement, socials are not directly sales platforms, though sales will be made when used correctly. It’s about having relevant conversation and interaction with the right people.
ESTIMATED TIME FOR COMPLETION: 4-6 HOURS
By the end of this lesson you should:
- Have set up your Twitter Account
- Learn how to get started
- Content to use
- Social Media Integration
- Twitter Tools
- Twitter Analytics
- Twitter Ads
Your Instructor
The Training Collective were one of the first companies in Australia to offer digital skills training way back in 2008, and over 10 years on, continue to be a forerunner in a highly competitive and fast moving industry. Boasting some of the best digital skills trainers and consultants in the country, two of Facebook’s official Community Trainers are on our team (Yvette Adams & Heather Porters).
Yvette was also one of the first people in the country to pass Facebook’s new Certified Digital Marketing Associate Certification, the most rigorous and reliable measure of Facebook advertising competency and the only one officially recognised by Facebook!
We are proud to be a digital skills training provider of choice for some of Australia’s biggest brands, offering training nationwide online and in person, publicly and privately. In an increasingly digital world, it’s never been more important to become digitally savvy. Increasing your digital literacy can help you improve your career prospects, gain new clients as a freelancer, boost your brand awareness, and more importantly grow your reach and revenue.
A short term investment in digital skills training will provide a long term reward. Don’t get left behind.
Get started with some of our digital skills training today!